The Top Characteristics of a Great Business Logo

First impressions last. Your business logo is the first thing that customers see and can leave a lasting impression on them. It can say a lot about your business and serves an integral role in your branding. A memorable logo design is one that has an identity that consumers relate to and become attracted to. This is why it is vital to make sure that when you create your business logo, it really represents your brand and has the ability to connect with your customers.

There are several aspects that make up a logo design. But the best logo designs, even how unique they may be, usually share the following characteristics.

One of the top characteristics of a good logo is that it is pleasing to the eyes. Do a simple survey and ask your friends or colleagues to be honest and tell you if they like the logo. How does the logo make them feel? Will it do well when put side by side by the competitors’ logos? Also take the opportunity to ask them for some suggestions on how to make it look better.

A great logo should be simple. Create a logo using only a few shapes, colours, and gimmicks. Simple logos are timeless and can save you the stress and additional expenses for a redesign.

Business logos are often placed on a variety of mediums. Make sure that no matter how much your logo is scaled up or down, it can still be recognisable. Think about if your logo can fit in a ballpen giveaway or if it still looks good when enlarged to fit an ad on a bus. It should also look equally good on any web or mobile application and on any kind of print material like fabric, tarpaulin, etc.

Sometimes, your logo will not be printed in full-colour. Will it still be recognizable only in black and white like in a newspaper ad or a shipping label? A great logo can still maintain its great presence without its true colours. A strong icon will not need colour to stand out.

What makes most of the best brand logos is that they attract attention and are remembered. Because potential customers are exposed several times a day to different advertisements,  make sure that your logo design is creative and memorable. Logos with surprise imagery or hidden meanings are more memorable because they are fun.

Stay away from using templates, stock images, or clip art for your logo. Using these leaves the impression that your brand is cheap and that you don’t care enough about your business. Put your best foot forward via your logo design. Customise your logo in a way that reflects your brand and shows customers how unique your business is from other competitors.

First, if your logo has text, it should be easy to read both close up and from a distance. Second, your logo should convey a message that is quickly recognisable. If someone would look at your logo for no more than five seconds, would they know what your business is selling? The logo should be focused and clear on what your business is all about and at the same time reaches your target audience when they see it.

Do your logo design elements really reflect you as a brand? Use of typography and colours appropriately because these are major elements that can tell much about your brand and reflect your values as a business. The typography in your logo (font, typeface, capitalisation, etc.) can greatly affect the message you mean to portray. The chosen colours for your logo can also send messages and evoke a particular emotional response. Do some research on the colour psychology of the colours you’re putting in your logo. Is this the emotional response you want to achieve from your customers?

Creating a logo design for your brand incorporating all the elements above can be quite the task. VIC Signs, the top custom signage company in Melbourne, can help you come up with a logo design that will surely make your brand stand out!  We also specialise in corporate signage, shop signage, and large format digital printing.

You can rely on us for your business success so contact us now!